When I sculpted my very first chubby unicorn out of polymer clay in 2015 , I never would have imagined the journey that would unfold. As a creative person, you hope that your idea will touch people – but the fact that it has reached so many hearts still surprises and honors me to this day.

Since its launch in 2016, so much has happened: In 2017 , Pummel was part of the huge unicorn craze, became the second best-selling Monopoly game in Germany , and received the LIMA Licensing Award for "Best Newcomer." In 2020, the LIMA Rising Star Award followed – industry accolades that continue to motivate me to pursue my path.

Of course, there were also challenging phases. The last few years have been difficult for many – including us. But every hurdle has made us stronger and sharpened my focus on what's essential.

Today we work with over 30 licensing partners and have organically built a fantastic community of more than 440,000 people , which is constantly growing. I am incredibly proud of that – and incredibly grateful.

What remains? Great excitement for everything that is yet to come. New chapters, new ideas, new adventures in the glittering world! ✨