The success story has no end: Since the end of 2023, Pummeleinhorn GmbH, together with license partner Tini SchnickSchnack, has been developing innovative and rainbow-colored diamond painting products that are bringing a breath of fresh air to the hobby scene - and with great success.
The launch was a bold idea: The first jointly developed images combined popular sayings from the glitter world with high-quality diamond painting motifs – an unusual approach in an industry that had previously relied primarily on classic motifs. The result? The first products were completely sold out within just a few hours of launching.
Since then, the fluffy collaboration has been unstoppable. Numerous large full-length paintings , lovingly designed partial paintings , keychains , door hangers , mystery boxes , cell phone holders , decorative displays , and entirely new product formats such as weekly planners and timetables for painting and rewriting have followed – a complete innovation in the diamond painting world. Particularly popular are seasonal specials , such as those for Christmas, which regularly sell out in a very short time.
The most recent milestone: a major product launch centered around the four seasons . The detailed product bundle, with lovingly coordinated motifs, also sold out in a very short time and once again generated great enthusiasm in the community.
"This collaboration thrives on genuine passion and unlimited creative freedom," says Steffi Engel, Managing Director of Pummeleinhorn GmbH. "We implement our own ideas that haven't been seen before on the market – and our customers love that."
The collaboration works so well that Steffi Engel and Christin Sommerfeld (Tini SchnickSchnack) have also been producing a joint podcast since the beginning of 2025: " COOKIE SCHNACK " appears weekly and features a mix of insights into their companies, personal anecdotes, and plenty of good humor. Fans celebrate the chemistry between the two entrepreneurs—authentic, humorous, and full of heart.
This collaboration not only creates products, but also a strong connection – with lots of sparkle, creativity, and a clear sense of what customers love.
